Building Digital Social Business

A social business is one that harnesses fundamental tendencies in human behaviour via emerging technology to improve strategic and tactical outcomes.

Social Business is about moving beyond the social media tools you’re currently familiar with to unlock the potential of the people and gain a competitive advantage. Today, by combining social networking tools—internally and externally—with sophisticated analytic capabilities, companies are transforming their business processes, building stronger relationships among their employees, customers and business partners and making better decisions, faster. This is what makes a social business—embracing networks of people to create new business value and opportunities.

Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven–and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization.

This course will help you address the goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization – social issues that affect your business. It will help you build an organization where the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value has been put in place.